Search Site
Menu
226 Lenox Ave. | New York, New York 10027
Free Consultation 212-406-9466
Copyright Development: Unfair Use

 

Cariou v. Prince legal blawg photo22

In the realm of intellectual property lies the fair use exception.  Recently, a group of photographers and artists, including The National Press Photographers Association, Professional Photographers of America and the Picture Archive Council of America, aligned themselves in order to file an amicus curiae brief in the remanded case of Cariou v. Prince, Docket No. 11-1197-cv (2d Cir. April 25, 2013).

In the Cariou case, the Second Circuit applied the fair use doctrine to a series of photographs that appropriation artist Richard Prince lifted directly from photographer Patrick Cariou without remuneration, permission, show of gratitude, designation of credit, or apology.  The photos were literally ripped from the pages of Cariou’s book entitled “Yes Rasta.”

Prince simply took Cariou’s photographs, enlarged them and pasted or painted additional elements on those photos creating a series of paintings and collages.  Prince’s works were subsequently sold for several million dollars.  In contrast, Cariou’s book sales earned the photographer about $8,000.

Cariou v. Prince legal blawg photo1

“Yes Rasta” was published in 2000; Cariou memorialized the several years he spent living with Rastas in Jamaica.   Reportedly, Prince came across a copy of the book while browsing a St. Barth’s bookstore.  He scavenged the photos and created a series of paintings and collages he called “Canal Zone,” which were sold in 2008 at the Gagosian Gallery in NYC.

Generally speaking, the fair use doctrine allows limited use of copyrighted material without the permission of the pre-existing copyright owner.   The common law fair use exception was incorporated as part of the 1976 Copyright Act, 17 U.S.C.  § 107:

“ Notwithstanding the provisions of sections 17 U.S.C.  § 106 and 17 U.S.C.  § 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include:

  1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
  2. the nature of the copyrighted work;
  3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
  4. the effect of the use upon the potential market for or value of the copyrighted work.”

Conceptually, the fair use doctrine is intended to stimulate creativity, enrich the public, advance knowledge, and progress the arts by adding something of new of value to a pre-existing work.  If the new work merely copies or “supersedes” the original work purely for profit, the fair use exception will not apply.

In the Cariou case, the Federal District Judge ruled in Cariou’s favor and found that Prince’s use of the photos was not transformative, reasoning that the Prince artwork did not comment on the photos themselves and did not critically refer to them.  As such, according the District Judge, this manifestation of Prince’s appropriation art did not qualify as fair use.

However, the Circuit Court of Appeals disagreed with the District Judge and reversed the ruling, finding the vast majority of the Prince works, which cannibalized Cariou’s photos to great commercial success, did not constitute copyright infringement, and did qualify under the fair use exception.  The Circuit Court sent back just five photos for the District Court to reconsider under a different analysis, which does not require any per se reference to the primary works in the secondary works.

In rejecting the District Court’s analysis, the Circuit Court held that the language “for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research,” in the fair use statute was not intended to be an exhaustive list of valid purposes, but was merely illustrative.  The Circuit Court held that it did not matter that Prince did not intend any particular “message” and did not intend to comment in any way on the original photos.  In the final analysis, the Circuit Court found that Prince transformed Cariou’s photographs into something new and different, and that Prince’s audience was also different from that of the people who purchased Cariou’s book of photographs.

The Circuit Court then remanded, leaving open the possibility that five of Prince’s works (with alarmingly minimal alteration or “transformation”) may not qualify for the fair use exception, sending those five works back to Judge Batts to determine if, under the Circuit Court’s analysis, the works would qualify as fair use.

Aligned photographers are taking the position that the Circuit Court’s decision went too far in its application of the fair use doctrine, essentially putting a “steal this photo” label on photographs.  Therefore, the case, on remand, provides a limited opportunity for (non)appropriation artists and photographers to challenge the application of the fair use doctrine at least with regard to five remaining Cariou photographs.

See https://www.nytimes.com/2014/02/22/arts/design/photographers-band-together-to-protect-work-in-fair-use-cases.html

Appropriation art is widely recognized in the arts community as a popular genre, which continues to thrive and grow beyond that which made Andy Warhol famous.  The fair use doctrine will maintain its vitality and will be applied beyond the arts.  Beyond, its central importance in education (Fair Use Guidelines for Educational Multimedia), which permits academics sufficient leeway in order to critically consider various works of intellectual property, the doctrine is important for innovation and creative development in all fields.   Premised on the very core values of free speech, fair use can be viewed as not just an “exception” to copyright infringement, but as a rule governing expression.

However, the application of the doctrine can also give rise to economic inequities, particularly in  the arts, inviting appropriation artists to essentially take, without remuneration or credit, another artist’s work and make it his or her own.  If the secondary user is going to essentially completely take or borrow the primary work, as in the Prince-Cariou situation, there should at least be a mandated acknowledgment or credit along with some equitable compensation of and for the primary creator’s copyright of the original work.

Photographers and other artists (particularly those involved with digital creations) should familiarize themselves with the standards applied.  All works should be registered and the copyright notice should be applied on or adjacent to the photo or other work.   For online media, technology should be used to prevent unauthorized downloading of your images.  When a photographer or artist creates a work, thought should be given to creating multifarious manifestations of those works in order to secure the greatest range of protection as possible.  Thought should be given to expanding commercial markets as broadly as feasible for a given photo or work.   Making an effort to expand your markets may serve you well in the future in the event someone decides to make “fair” use of your work.  There is a striking difference between the 2 Live Crew parody of the Roy Orbison “Pretty Woman” song and Prince’s unapologetic use of “Yes Rasta.”   It is fair to say that the fair use doctrine has become the rule, rather than the exception.

Contact us

Please fill out the form below and one of our attorneys will contact you.

Quick Contact Form

Our Office
  • New York Office
    226 Lenox Ave.
    New York, New York 10027
    Phone: 212-406-9466
    Fax: 212-406 9410
Testimonials
  • "Lenox Avenue attorney Carmen Giordano is honest, experienced and determined to win. He and his staff consistently provide incredible customer service and a solid commitment to serving the Harlem community."  -Daniel “Dapper Dan” Day

  • "I initially hired Carmen S. Giordano in 2005 to represent Be & D, our high-end ladies accessories division, in litigation with one of our major suppliers. Mr. Giordano quickly and efficiently collected pertinent information and was able to obtain a judgment that I considered most satisfactory. I have continued to ask Mr. Giordano to represent us in domestic and some international matters. I know that I can rely on his legal advice, and I deeply appreciate his personal warmth and genuineness whenever I contact him."  -Larry Dumain

  • "Recommend Carmen Giordano?” You cannot “recommend ” a friend, you have to experience the warmth the caring, the true concern to help you with your problem . It’s an “experience ” to to hear the sound advice and how to proceed with a dilemma. Yes, Carmen is a true “trailblazer”, a “template ” for other attorneys, in his total concern for his client/friend and how to help. He is also very well supported by his staff."  -Peter Grinenko

  • "Carmen is an OUTSTANDING Lawyer. This guy really gets things done! I never met a lawyer who put in so much effort and hardwork into their cases . I met Carmen about a month ago where i had a real messy case and a month later my case was settled. I recommend him as a lawyer 100%. This guy is the real deal!"  -Mancita

  • "I have been very happy with the work Carmen has led on my behalf. He is responsive and completely reliable and trustworthy. I know I can always depend on him to make sound recommendations on my behalf. He knows the law from A to Z and stays current on changes in the law whether it’s estate planning, employment issues or legal matters for same-sex couples. He has as comfortable style which helps clients be at ease and he always takes the time to explain concepts and implications so we can arrive at informed decisions together."  -Jack T

  • "Carmen helped me fight a case against a crooked Psychiatrist named forester. We settled the case and therefore won. With the win and the money, I was able to rebuild my life to some degree. Lawyers don’t get much better than this guy. Thank You again Carmen!"  -Jon

  • "Mr. Giordano is honest, trustworthy, efficient, thorough & caring. He is professional & personable. He truly cares about his clients. I highly recommend him."  -Kim

  • "Carmen Giordano is the embodiment of everything you would hope to find in a lawyer; he is trustworthy, sincere and knows his stuff. He comes highly recommended from such a vast cross-section of people–from mutual friends at the National Action Network, to clothing designers and music producers. Having experience in such a variety of areas makes Giordano one of the most well rounded attorneys I know. I wholeheartedly recommend him because unlike some in his industry, he really looks out for you. And from the times I have been in his office, he truly represents everyone from the falsely accused in Harlem, with nowhere to turn, to big shots, including top musicians and an occasional judge."  -Michelle

  • "I highly endorse this lawyer. He has great integrity and very broad experience in litigation. He has had great success in achieving excellent results for his clients; provides vigorous and reliable representation to each client; and has excellent judgment in assessing the merits of a claim."  -Margaret King, Attorney

  • "Carmen Giordano came to my rescue when I needed it most. I was a passenger in a taxi that crashed, leaving me badly injured and unable to work or take care of my 3 children. The taxi company tried to downplay my injuries and my losses. But Carmen fought for me every step of the way in this complicated case. He understood my lost wages, and understood the strain on my family (he’s a father too). He made sure the judge understood it, too. By the the time he concluded his eloquent opening argument, the defendants quickly settled. I remain extremely grateful to Mr. Giordano."  -Lauren

Leave a Review